Financial Planning

Key Takeaways

• Only 37% of Americans work with a financial advisor despite 66% recognizing their planning needs improvement—if you're in the 63% without one, recent economic uncertainty may be the right time to start exploring advisor options
• Americans trust advisors more than spouses, family, friends, business news, and social media for financial advice—consider shifting your primary financial discussions from informal sources to a qualified professional
• Younger generations prioritize advisors who align with their values and save them time, while older generations seek expertise—when choosing an advisor, clarify which criteria matter most to you and vet candidates accordingly
• 18% of Americans have recently started or plan to start working with an advisor due to economic uncertainty—if market volatility has you concerned, you're not alone, and professional guidance may help create a more resilient plan