Level Up with Lee – The Four Money Bears

Key Takeaways

• Start financial education at age 7, not age 17—Cambridge research shows children's relationship with money begins as early as age 5-7, but most schools don't teach financial literacy until high school
• Teach children the four functions of money (spend, save, invest, give) rather than just two (spend and save)—this expanded financial vocabulary helps them rationalize money decisions like choosing to buy fractional shares of Nike instead of just spending on shoes
• Use fractional share technology to give children real investing access—kids can buy actual stock in companies they already use (Apple, Nike, Starbucks) starting at age 7, building wealth and ownership habits early
• Download the Four Money Bears demo at thefourroneybears.com to see the gamified platform in action and provide feedback before the full app launch in Q1 2024
• Partner with schools and financial institutions to scale financial literacy—the platform includes parent portals, competitive modules between classes, and a 'Berry Market' to create an ecosystem where young people can own assets and build generational wealth